MyATMPinIs1234

A short but incomplete list of things that are more efficiently done on the Internet, might include:

- buying books
- composing and sending mail
- buying wedding presents
- viewing pornography
- doing school research
- obtaining maps and directions
- finding a new job
- finding a date
- garage sales

This is going to take too long. Perhaps it would be easier to make a list of things that are less efficient on the internet. According to most experts, this would include:

- advertising
- That's it. Only advertising

We know this because on the Internet, we have some crude tools to judge the effectiveness of advertising, and it's not that great. You can also tell this is true, because the growth of email spam and banner ads have been really slow over the past decade, while they can't build telemarketer call centers or launch new magazines fast enough. Oh wait... telemarketers and magazines are getting crushed, while the volume of spam is increasing exponentially.

Huh, that's weird. Could it be possible that advertising isn't the only thing less efficient on the internet? Could it be that IRL (that's "in real life" you fogey) advertising is even worse but we have no good way of measuring it and the assumptions are wrong?

No really, I'm asking. I know zip about advertising. I mean, other than that you get to work with models and there's no way to judge your performance.