Monday, March 03, 2008
I took a marketing class once and it was a fiasco. It was about 15 minutes worth of common sense onto which they overlayed 12 weeks of fake intellectual rigor. Yeah, I'm sure all the girls in the marketing departments are really decomposing the DuPont Model to figure out how to best boost ROA. Well maybe the ugly ones are, but the rest are just worried about how cute the product is.
But I'd really like to meet the chicks that did the advertising campaign for Propel fitness water. Their pitch is that it has 100 less calories than Vitamin Water, so you don't have to work out nearly as long to burn off the drink you consume during the workout. Of course by that lack of logic, you could just drink regular tap water, which has even fewer calories and will probably save you $2 to boot.
Or you could just do Linda, and the calories in your water will be the least of your problems.
But I'd really like to meet the chicks that did the advertising campaign for Propel fitness water. Their pitch is that it has 100 less calories than Vitamin Water, so you don't have to work out nearly as long to burn off the drink you consume during the workout. Of course by that lack of logic, you could just drink regular tap water, which has even fewer calories and will probably save you $2 to boot.
Or you could just do Linda, and the calories in your water will be the least of your problems.
