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Friday, October 29, 2004

So apparently Axe body spray is now popular with teenage boys. So Gillette decides they want in on the action, and come up with their own product.
Gillette Co.'s Right Guard has introduced "Xtreme Cool Spray," an antiperspirant and deodorant sold in a bullet-shaped bottle with a spray lever on its side, similar to a fire extinguisher.
Got that? It's called "Xtreme Cool Spray." I hate to break it to Gillette, but if you have to tell everyone something is cool, then it's not. And if you have to tell everyone something is extreme, then it's not. So they are basically selling "Ordinary Dork Spray." The marketing department at Gillette needs to have their eyes held open while a can of dork spray is emptied into them.

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